Toothpaste Brand - a Study of Consumer Behavior in Dhaka City

We would like to thank our Professor, Mr. Prantosh Banerjee for providing us constantguidance during our project and providing us with an opportunity to apply the concepts learnt in the course â€Å"Marketing Research - I† to a practical and real life situation. We would also like to thank all the respondents who gave their valuable time for filling up thequestionnaires and for giving valuable inputs during the exploratory research. Their unbiasedand valuable input has helped us to administer a project in which we have taken outinferences about the consumer buying behavior for toothpastes Executive Summary Oral hygiene is sought to be one of the most necessary aspects to maintain good healthsince the pre-modern era where natural†¦show more content†¦Colgate Palmolive is the leader in Indian toothpaste market having a market share of 50% in 2009. HUL follows with 28%. HUL’s brand Close-Up has a market share of 17% and Pepsodent 11%, according to AC Nielsendata. Dabur is enjoying 10% market share.From past few years the toothpaste market is restructuring amp; market share of differentplayers are changing. Since 2007-08, analysts said HUL has lost 8-10% market share in oralcare.Market is likely to see a few key launches in the toothpaste segment this year.Procter amp; Gamble (Pamp;G) is set to throw another gauntlet at Colgate-Palmolive andHindustan Unilever (HUL). The company plans to launch its global toothpaste brand Crest atan aggressive price point this year.As and when Pamp;G introduces Crest in India, it will entail price competition as well as heavybrand investment in the category from all the players, in our view. It will put the market shareand margins of Colgate under pressure. Colgate will need to sustain its higher-than-industryad spends to protect its turf.The consumer products arm of Johnson amp; Johnson (Jamp;J) may launch toothpaste under theListerine umbrella, while GlaxoSmithKline (GSK) Consumer Healthcare may relaunch itsAquafresh brand, phased out a few years earlier. GSK had launched Sensodyne toothpastelast year. A mass-market toothpaste product is what is missing at the moment, which GSKwill plug with the relaunch of Aquafresh. Kishore Biyani s Future Group is also enteringShow MoreRelatedRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 Pagessatisfaction† By:- Rajul Bhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:- ï  ¶ Chap-1 Introduction 1.1 Global Retailing Industry..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2 The Far East Experience..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.3 The Changing Food Retailing sector in Asia.. 1.4 Recognition of a Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.5 Objectives of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ï  ¶ Chap-2 Literature Review 2.1 Passage to India†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreInvestment and Economic Moats46074 Words   |  185 Pageswith the potential for a moat. Why spend time, money, and energy only to watch competitors take away our customers? The business I envisioned would be hard for a competitor to replicate. I wanted Morningstar’s economic moat to include a trusted brand, large financial databases, proprietary analytics, a sizable and knowledgeable analyst staff, and a large and loyal customer base. With my background in investing, a growing market need, and a business model that had wide-moat potential, I embarked